Chennai-based toxin-free cookware brand The Indus Valley has raised $17 million in a funding round led by Gaja Capital.

Existing investors DSG Consumer Partners, Rukam Capital and The Chennai Angels also participated in the round, which was largely made up of fresh capital. Some early investors also sold part of their holdings.

The startup plans to use the raised capital to launch new product categories, strengthen its omnichannel distribution network and increase spending on brand-building and marketing.

Founded in 2016 by Madhumitha Uday Kumar and Jagadeesh Kumar, The Indus Valley sells cookware and kitchen products made from materials including cast iron, iron, stainless steel, wood and clay.

The brand positions itself as a healthier alternative to conventional non-stick cookware and sells through its own website, ecommerce marketplaces, quick commerce platforms and offline retail channels.

“We are building much more than a cookware company - we are building India's most trusted healthy kitchen brand. This investment will help us accelerate product innovation, strengthen our omnichannel distribution, deepen our brand presence, and expand our leadership across safer kitchen categories,” said Jagadeesh Kumar, who is also the CEO of The Indus Valley.

Kumar further said the brand aims to grow its annual revenue run rate from about Rs 200 crore to Rs 1,000 crore over the next few years.

The latest round brings The Indus Valley’s total funding to about $25 million. It comes about 18 months after the startup raised Rs 23.1 crore in a pre-Series A round led by DSG Consumer Partners.

Gopal Jain, Managing Partner at Gaja Capital, said, “Healthy cooking is the foundation of wellness, yet it remains an overlooked health decision for millions of Indian households. The Indus Valley has reimagined cookware for the modern Indian family, proving that toxin-free, non-coated solutions can scale while maintaining the highest standards of quality and trust. We’re excited to partner with them on this transformative journey to build India’s most trusted healthy kitchen brand.”